home>> about Mike Baxter
about Mike Baxter
Dr Mike Baxter is the
Director of Sales Logiq, a
company specialising in analysing and improving the customer experience of
e-commerce sites. Having originally trained as a psychologist, he spent
several years in user needs analysis before moving into product design, to
translate these user needs into patented industrial products. He was Professor
of Design and Communication at Ravensbourne College in Kent before setting up
Sales Logiq in 2001. He is also the author of Online Retail 2004, the first benchmarking study of the
customer experience of top UK retail sites.
He is based in West London.