http://cx-i.com/ Copyright Mike Baxter 2005 Mon, 11 Apr 2005 12:15:00 GMT http://blogs.law.harvard.edu/tech/rss The publication of the Labour party manifesto yesterday takes political persuasion to an entirely new level of sophistication and one that might, in the long run, transform the role of online channels in political campaigning. In this post we illustrate and test out the personalisation on offer. We then explore its potential in the short term to be a highly persuasive influence on voters and in the longer term to form the main battleground for electoral politics ... http://cx-i.com/online_politics/persuadePers.aspx http://cx-i.com/online_politics/persuadePers.aspx online politics Thu, 14 Apr 2005 16:28:00 GMT Politicians have a lot to persuade us of and putting information online should be ideally suited to voter persuasion. Here, we give an overview of the ways in which the main party political sites should be being persuasive ... http://cx-i.com/online_politics/persuasion.aspx http://cx-i.com/online_politics/persuasion.aspx online politics Mon, 11 Apr 2005 21:28:00 GMT Just how persuasive are the online party political web sites? From the considerable amount we currently know about the art and science of online persuasion, there are certain features that must be considered basics requirements of a persuasive web site. We present our analysis of how well the main political web sites meet these basic requirements ... http://cx-i.com/online_politics/persuadeBasic.aspx http://cx-i.com/online_politics/persuadeBasic.aspx online politics Mon, 11 Apr 2005 22:16:00 GMT All of the major parties are overwhelmingly negative in their campaigning. Our analysis of 123 press releases from the web sites of the Labour, Conservative and Liberal Democrat parties (21st March to 1st April 2005) revealed that over 50% more press releases contain something that attacks the opposing parties than positive campaigning messages. Research from previous elections suggests that this may depress voter turnout ... http://cx-i.com/online_politics/negative_campaigning/ http://cx-i.com/online_politics/negative_campaigning/ online politics Fri, 08 Apr 2005 11:22:00 GMT Political web sites need to get their message across to readers quickly and effortlessly. It is well established that people scan rather than read web content but our analysis suggests that much of the page content on all the major party political websites is neither written nor presented to facilitate scan reading ... http://cx-i.com/online_politics/opUsabilScan.aspx http://cx-i.com/online_politics/opUsabilScan.aspx online politics Wed, 06 Apr 2005 09:36:00 GMT All three of the major UK party political sites suffer basic usability problems that are likely to frustrate and annoy readers. See our analysis of how poor navigation controls make it difficult for readers to see where they are in the site and to navigate back to where they have just been ... http://cx-i.com/online_politics/opUsabilNav.aspx http://cx-i.com/online_politics/opUsabilNav.aspx online politics Tue, 05 Apr 2005 10:40:00 GMT 27% of Americans said that political information they got online made them decide to vote for or against a particular candidate in the 2004 Campaign. So, online channels could play a critical role in determining the outcome of the 2005 General Election in the UK. See the evidence and the arguement for the importance of online politics in the UK General Election ... http://cx-i.com/online_politics/importance.aspx http://cx-i.com/online_politics/importance.aspx online politics Thu, 31 Mar 2005 16:07:00 GMT